Starting a digital marketing business can be tricky. There are many facets of the digital world that must be fully understood before launching an e-commerce platform.
Before you dive into the design of your digital marketing book, do a bit of planning. Decide what you need, and what kind of book you want to create.
First, decide what you need in a marketing book. You will want to have pages on marketing theories, for example. You may want to write a short article or two about social media marketing.
Next, decide what sort of marketing strategy you want to use in your marketing book. There are three broad strategies:
Free distribution. In the old days, e-books were commonly distributed on the Internet. Today, however, the digital distribution model has evolved. For instance, you could distribute your book to the World Wide Web in several ways.
You could publish your book on your own website and then use pay per click services to promote it. You could put it into an RSS feed and then offer it as an RSS subscription to your site.
You could also offer your book to your visitors as a download, and then publish the book into digital format. You could even publish your book as a book (digital) in PDF format. This is a very simple marketing strategy, and it is ideal for small to medium businesses.
Sales lead generation. If you decide to go with the free distribution strategy above, you should try to have your book distributed by a major e-book publishing house. These houses tend to have better customer service and can generally offer a wider variety of formats.
If you choose to go with another route, such as RSS feeds or pay per click, you should consider what your readers will want in a book. For example, a general e-book would require shorter, more direct-to-the-point paragraphs. It would also provide a different kind of marketing book.
An e-commerce platform offers more flexibility and creativity. You could sell a different kind of marketing book, such as an e-book on marketing a bigger e-commerce business. This kind of book is designed to appeal to the needs of e-commerce-minded readers.
Last, think about what kind of reader you want to reach when you are creating your digital book. Some of the big fans of print, for example, will be turned off by something that looks like a paperback. The same holds true for readers who prefer the richness of print.
Using a digital book can be beneficial. Make sure that you get it right. Your customers will thank you for it.
