At present around 37 percent of the web includes video production. Since the invention of the film, this has been an efficient method of reaching and influencing the audience in the form of advertisements and the most extensive of these is television advertising.
Overtime films have clearly evolved and adapted to function in today's digital era. Nowadays, sales of Digital Video Recorders or home DVRs have shot up and are increasingly causing television ads to become obsolete. With a DVR, viewers have the decision to only advance through advertising.
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The television advertising budget has turned into unnecessary expenses because of this device. This is the reason that many companies have shifted their focus to the Internet and online advertising.
Important Benefits of Video
One of the main reasons why video production is important to use in advertising is because it sells. That is it. There is no other reason.
According to a University of Pennsylvania study by the Wharton School of Business, 72 percent of customers prefer to buy services or products when videos are used and their decision to buy is made faster. Once they see the video, most potential customers have a better understanding of the product or service.
Video and DVD Video Cards Together
Eighty-nine percent of consumers review video production when they receive it and 94 percent will share it with family and friends. The industry suggests the reaction rate for video promotion is at least six times greater than sending out advertisements in print media.