Social media marketing has become a catchphrase for a few years now, and everyone knows that they are “supposed” to use social media to increase business. But what about the actual business return on investment from using social media platforms such as two of the biggest at the moment, Facebook and Twitter? A social media marketing strategy involves much more than just setting up an account on Facebook and Twitter.
Companies must learn to listen to what customers are saying, and not just use this platform to promote their products. You can also navigate to this website to hire the best and top-ranked social media marketing agency in Toronto.
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And they need to develop ways of measuring whether they’re getting a return on their investment, and come up with novel ways to use it to give customers something competitors aren’t giving.
If you don’t know where to begin with all this, then you should consider working with professional social media marketing services, who know the ins and outs of using these exciting new platforms to get positive, real business results.
There are lots of mid-sized companies are using social media. Business Week’s survey showed that 74% of them use Twitter, 71% use Facebook, 53% use YouTube, and 36% use blogging. But the survey suggests that there are three elements that appear to be common to those businesses that have reported actual success in their social marketing.
These are companies that have developed media listening skills. Listening is, of course, a very important part of social dynamics, yet lots of businesses don’t listen to what their customers are saying.