Search engine optimization has become more and more important in today's world. As the internet becomes more and more competitive and everyone fighting for the top positions in Google and other search engines, the more criteria have to be taken into account when creating a website or online business.
Google and other major search engines take into account a lot of different data when ranking your site. You can also hire experts for search engine optimization services in Canberra.
Image Source: Google
When ranking a website they will look at a multitude of different factors that can include everything from the name of your domain right through to the relevance of the information on your site. There is no single factor that would make you a very rank.
You will need to take into account the number of backlinks you have, the relevance of those links, the anchor text used in the link, how many pages views your site gets each day, what your bounce rate, the keywords used in your content and many, many again.
It was not so long ago when everyone with a website just put some decent content on their site and spread the word on forums and blogs to build some backlinks and traffic.
This time though the competition is very fierce to rank for certain keywords that it is a full-time job to stay on top of it and many would argue that you would need a degree in search engine optimization to know where to even begin.